BT Group Hackathon

Key tasks

• Digital Identity transformation
• Revolutionize Digital Identity and Customer Data services to stand out as the most preferred choice for customers.
• Data-centric and AI approach
• Use the power of data and AI and an innovative approach to make data security, privacy, and data ownership a central theme of BT’s services.
• User comfort and building trust
• Build a solution that can make our customers feel at ease when storing and sharing information linked to their digital identity.

Constraints

• Focus on the Consumer market (B2C or B2B2C) and BT/EE as the platform business connecting partners to users. 
• Work within the UK digital identity and attributes trust framework. 
• Further guidance, tech principles including use of AI in BT Group’s Manifesto and being Responsible

Use cases

Here are examples of use cases that are already being adopted. These are just examples. Use innovation to disrupt existing use cases and build better solutions that can have a bigger impact.

• Customer onboarding
• Proof of age
• Authentication
• Secure login
• Right to work and rent
• Digital credentials

More details here: https://www.digitalidconnect.com/digital-id-for-business/ 

Tech stack

• Open to all

While the teck stack remains open to all stacks, here are some suggestions to help you choose a direction:

• You could use Java or NodeJs to create APIs, React/Angular/Flutter or any other JS framework for a great UI experience
• A SQL or NoSQL DB e.g. Postgres, MySQL, MongoDB, DynamoDB, etc. can also be used. 
• To create a caching layer, you could use Redis, memcache or any equivalent.

Resources

• Enabling the use of digital identities in the UK
• A list of certified providers for right to work, right to rent and criminal record checks
• UK GDPR https://www.gov.uk/data-protection
• WorldCoin – Sam Altman at forefront of disruption of ID, but with doubters and controversy about trust https://techcrunch.com/2023/07/24/worldcoin-launch-sam-altman/
• https://techmonitor.ai/focus/the-state-of-digital-identity-in-europe 

Evaluation criteria

• EE’s right to play in this space, and the idea as a unique differentiator in the competitive landscape
• Validated problem-solution and product market fit (desirable, feasible, viable)
• Novelty and invention of the solution overall
• To what extent data and AI is considered in the solution

Key tasks

Use the latest marketplace capabilities and the power of data and AI unique to EE to build a solution for this problem statement. Think about personalizing the shopping experience for BT’s customers. Focus on strategies that can improve the performance of both merchandising and trading while expanding offerings.

Also, think about how bundled offerings (connectivity + additional products in new categories) and one-time purchases be catered to through a simple and easy digital shopping experience? 

In your solution, also add how we might use our distribution channels: app, web, call centre, retail stores, and other platforms such as social media (e.g. TikTok, Instagram, etc.) to meet the shopping needs of different segments. Can new delivery channels/devices, such as VR/AR, be used to deliver more immersive experiences? 

Add a focus on opportunities for cost optimization through innovative solutions. Also, think of solutions about how to onboard partners onto our marketplace platform quickly so that they are able to offer their products and services to customers immediately.

Using standard third party product description content, how might we optimised the PDP (product descriptions page) and make it more unique to EE's marketplace at scale?

Constraints

• Focus on Consumer market (B2C or B2B2C) and BT/EE as the platform business connecting partners to users. 
• Work within the UK digital identity and attributes trust framework. 
• Further guidance, tech principles including use of AI in BT Group’s Manifesto and being Responsible

Tech stack

• Open to all

While the teck stack remains open to all stacks, here are some suggestions to help you choose a direction:

• You could use Java or NodeJs to create APIs, React/Angular/Flutter or any other JS framework for a great UI experience
• A SQL or NoSQL DB e.g. Postgres, MySQL, MongoDB, DynamoDB, etc. can also be used. 
• To create a caching layer, you could use Redis, memcache or any equivalent.

Resources

• Example marketplace/ecommerce platforms include:
• Retailers such as Amazon, Currys, Argos, ASOS, John Lewis, Debenhams, Zalando, Wayfair, Next, Marks & Spencer.
• Amazon
• Currys
• Argos
• ASOS
• Supermarkets such as Ocado, Tesco, Sainsbury.
• Ocado
• Tesco
• Sainsbury's
• International Telcos:  Jio, Airtel or Singtel who have ventured into new categories outside connectivity.
• Jio (Reliance Jio)
• Airtel (Bharti Airtel)
• Singtel

Evaluation criteria

• EE’s right to play in this space, and the idea as a unique differentiator in the competitive landscape
• Validated problem-solution and product market fit (desirable, feasible, viable)
• Novelty and invention of the solution overall
• To what extent data and AI is considered in the solution

 Revolutionizing delivery methods with AI

Key Tasks

• AI-first ways of working and tooling
• Using a data/AI first approach, how might we enhance or adapt the end to end product management or software development lifecycle to deliver better outcomes to business and users.
• How might we use established design patterns/systems or code libraries to accelerate building/scaling/optimise experiences?
• How might we reduce labour intensive tasks without compromising on product/code quality.
• How might we use AI to continually improve our products, services and experiences?

Use cases

AI can have an impact on almost anything.  For this specific brief, we are looking at how AI can improve,

• Delivery of our products, services and experiences. 
•  Focus on how we improve our ways of working. 
• From ideation, concepting, design, build, test, deploy, operations, optimisation, where do you see the biggest impact that AI has?

Constraints

• Focus on Consumer market (B2C or B2B2C) and BT/EE as the platform business connecting partners to users. 
• Further guidance, tech principles including use of AI in BT Group’s Manifesto and being Responsible

Tech stack

• Open to all

While the teck stack remains open to all stacks, here are some suggestions to help you choose a direction:

• You could use Java or NodeJs to create APIs, React/Angular/Flutter or any other JS framework for a great UI experience
• A SQL or NoSQL DB e.g. Postgres, MySQL, MongoDB, DynamoDB, etc. can also be used. 
• To create a caching layer, you could use Redis, memcache or any equivalent.

Resources

• AI in Software Development
• AI in Product Management
• AI in Testing
• AI for Code Review
• AI for Continuous Improvement
• AI in Customer Experience

Evaluation criteria

• EE’s right to play in this space, and the idea as a unique differentiator in the competitive landscape
• Validated problem-solution and product market fit (desirable, feasible, viable)
• Novelty and invention of the solution overall
• To what extent data and AI is considered in the solution